Customer retention

When you think of the three keywords in the title – engaged, happy, successful– which one seems the most significant? Actually, the only one that really matters is success. Once you have a strong roadmap for customer success, those other traits will naturally follow....

It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn. In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business....

Ensuring your customers are all aboard ship and thriving is of particular importance to the field of customer success and retaining customers. But for some first-timers, the options for nailing retention might be overwhelming. Where do you start?...

Retaining customers is much cheaper than acquiring new ones and goes a long way in building meaningful customer relationships that pay off in ways that benefit your brand, reputation, and bottom line....

As you probably know by now, retaining customers is much more cost-effective and valuable to a B2B brand than acquiring new ones, in fact, five times more cost-effective....

It's well-known that focusing on improving your customer retention rate is an efficient way to increase sales and overall profits. It costs 5x more to gain a new customer than to retain one, so it’s well worth building a solid relationship with your current customers....

The financial benefit of repeat custom is huge, and if you’re a regular reader here, you’ll know I’m about to trot out my favorite statistic… yep! It costs five times more to gain a new customer than it does to retain a current one.e...

It’s a universal (albeit crudely put, we’ll admit) truth of capitalism: businesses want more customers. While going after new customers is critical for expansion, you certainly don’t want your existing customer base to go AWOL....

Gaining new clients is only the first step to having a successful customer base. It is just as important, if not more, that you are focusing on your current customers and have strategies put in place to make them want to stay with you and continue to purchase your product/service....

Arun Kumar is the Head of Renewals and Customer Success JAPAC at NetApp, and took the time to answer our questions ahead of his talk at this year's Customer Success Festival APAC....

Did we just compare the current state of customer success with the Covid-19 vaccine? Yes, that would be correct. Our mission at Customer Success Collective is to bring bold ideas to the table that will facilitate people’s success....

Content marketing: great for generating and nurturing leads. But what about customer retention? How does the content your organization produces affect customer success?...

I believe it's easier to get at what customer onboarding should be by identifying frankly, what it shouldn't be. The sophistication and comprehensiveness of each organization's onboarding motion exists somewhere on a spectrum....

Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight....

Let your customer success strategy be driven by customer need and new business strategy be driven by market conditions, says Hireology’s Debra Senra....