OKRs were first developed by Peter Drucker, the founder of modern management, in the ’50s. They really caught fire once-legendary investor (and author) John Doerr brought the framework to Larry Page at Google, and in Larry’s own words, “OKRs helped lead us to 10x growth, many times over."...
Emma's the copywriter here at Future of SaaS. She's been writing for as long as she can remember, and in the last few years predominantly about product design.