Customer success strategies

Let the record state that being in a customer success role is not easy. You’re working with clients every day who vary in personalities, are from different organizational backgrounds, and are constantly coming to you for advice and best practices....

Are you tired of the same old customer success approach? It's time to shift your thinking to outcomes-based strategies. In this article, we'll explore the power of outcomes-based thinking and how it can revolutionize the way you approach customer success....

Are you underestimating the power of customer success plans in your client interactions? Well, get ready to see their true potential in enhancing customer relationships and driving results....

In this article, I'm going to share how I got here and the seven lessons I’ve learned along the way so that you too can build a killer customer success function for your startup:...

Ensuring your organization has everything in its toolkit to enable customer success has never been more important. Nearly 90 percent of service leaders agree that customers have higher expectations than they did in previous years, and that number continues to grow....

The volume of work Customer Success Managers (CSMs) have to deal with has the potential to be infinite. Whether you’re an SMB (small-to-medium business) CSM with 200 customers or an Enterprise CSM with 10 accounts, there’s always one more thing that you can do....

The art of storytelling is an ancient practice that has evolved over thousands of years and is by no means slowing down. From the intergenerational legacy of its oral tradition, to physically turning a novel’s printed pages, it’s a craft that continually provokes intimacy....

I'm Daniel Goldfeld. I'm based out of Tel Aviv, where Perimeter 81 is headquartered. I've been the Global Vice President of Customer Success at Perimeter 81 for the last two years or so....

Business competition can be fierce, especially in fast-moving markets where customers often shop around. Competitors are not always there to pull you down the ladder, but to serve as a dynamic tool to help you evolve as a business and improve your business strategies....

Making your SaaS company stand out in an increasingly competitive world isn’t easy. As technology continues to evolve, customers are searching not just for the best selection of features, but an amazing experience too....

Mutual engagement plans provide concrete and quantifiable evidence of all the work you and your stakeholders have been able to accomplish – even better if they’re led by customer success....

It’s a universal (albeit crudely put, we’ll admit) truth of capitalism: businesses want more customers. While going after new customers is critical for expansion, you certainly don’t want your existing customer base to go AWOL....

Arun Kumar is the Head of Renewals and Customer Success JAPAC at NetApp, and took the time to answer our questions ahead of his talk at this year's Customer Success Festival APAC....

Swati Chopra is the Director of Customer Success at McAfee, and gave a presentation called, The Pillars of Customer Success Strategy. We caught up with Swati to discuss her talk, her views on customer success strategies and the key steps to overcoming customer retention issues....

I’ve created a comprehensive yet simple approach that you can use to avoid many of the mistakes that I made and double down on the best strategies that the customer success community has implemented. For this reason, I’ve documented what I’m calling 'the cycle of customer success'....