Members-only Customer retention Getting to grips with Customer Advisory Boards and their benefits Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight....
Members-only Customer marketing Doing right by your customers & prospects without sacrificing the bottom line Let your customer success strategy be driven by customer need and new business strategy be driven by market conditions, says Hireology’s Debra Senra....
Members-only Customer feedback The what, why and how of customer + market feedback Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies....
Members-only Customer onboarding Customer onboarding 101 For freemium models adopted by a growing number of SaaS companies, onboarding is the frontline in the battle for the upsell....
Members-only Churn rate How to reduce customer churn No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....
