Customer marketing

Customer engagement and collaboration between marketing and customer success have never been more critical – or more challenging – than today. In this article, discover Philips’ journey toward audience-centric marketing....

iscover how aligning customer marketing and success teams can drive retention, boost post-sale revenue, and deliver seamless customer experiences. This report outlines four actionable strategies to overcome role ambiguity and create stronger, more profitable customer relationships....

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there's one thing a company needs to grow more than anything: customers....

In this article, I'm going to be talking about should CSMs own the revenue? I'm going to be sharing why and why not. This is a hotly debated topic so I'll be sharing points of view from both sides....

In anticipation of our first Customer Marketing Summit, we're asking our speakers some key customer marketing questions so you can swot up....

Your job is to empower sales reps to engage with customers. Customer journey mapping allows you to see those touchpoints in a more meaningful context....

Let your customer success strategy be driven by customer need and new business strategy be driven by market conditions, says Hireology’s Debra Senra....

There are several strategies for retaining customers (many of which we’ve written about) that can help transform your bottom line, but today we’re going to focus solely on the importance of building lasting relationships with your customers....