Bryony Pearce

Bryony’s a freelance copywriter and writes about everything from internal product launches to recruitment branding to money-saving hacks. At the moment, she spends most of her time supporting PMA.

Members-only

How to reactivate churned users

When it comes to the world of business churn’s one of those spine-shuddering words. No-one wants it but most of us get it - even if only 1% (if you’re very lucky!). Every hundredth counts though and for some, that 1% can amount to millions....

Members-only

Onboarding

3 free welcome email templates

According to Salesforce’s benchmark study, welcome emails (42%) are the third most popular type of email sent by businesses, trailing only to newsletters (66%) and promotional content (54%). And, of those who send them, three quarters rated them as highly effective....

Members-only

What are customer and market research?

Customer and market research are fundamental in helping customer success teams gain an invaluable understanding of the customers they serve, their needs and challenges, while also gaining essential feedback to improve the product or service experience....

Customer advisory boards and feedback loops [Q&A with Dropbox]

Members-only

Customer feedback

Customer advisory boards and feedback loops [Q&A with Dropbox]

Customer Advisory Boards allow customers to give candid feedback on their experience with your company, and we spoke with Bree Bunzel, Head of Global Customer Marketing at Dropbox, who answered questions around building Customer Advisory Boards and customer feedback loops....