Members-only Metrics & Data How do you prove the value of customer success? [Q&A with Vinli] In this Q&A, Jason Noble, VP Global Customer Success at Vinli Inc., has dished the dirt on how to measure, prove and grow the value of customer success. Don't miss out on hearing Jason's presentation at Customer Success Festival 2021....
Members-only Customer engagement How to improve your customer communications Strong customer communication isn’t just nice to have – it’s a must for business success. Discover 14 ways to improve your customer communications....
Members-only How startups develop a customer success strategy Do your customers love your product or do they tolerate it? To answer that question, you may need to ask another question: How much work do you do to make your customers successful?...
Members-only Product adoption What is a case study? A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....
Members-only Startup Why do so many startups get customer success wrong? It used to be you sold someone a product, handed them a wordy and confusing manual, and then walked away. You can’t do that anymore....
Members-only Product adoption Three critical components to consider for your next case study Today, I would like to talk about how marketers can get the data they need to gather social proof and understand how customers see the world. Enter: case studies. Let’s talk about what they are, and how you can utilize them to help your product marketing....
Members-only Customer Success Festival Our mission is to forge the future of customer success by providing an unrivalled practitioner-led forum for content and discussion....
Members-only Customer journeys Onboarding for retention and revenue I believe it's easier to get at what customer onboarding should be by identifying frankly, what it shouldn't be. The sophistication and comprehensiveness of each organization's onboarding motion exists somewhere on a spectrum....
Members-only Revenue generation Who should own the revenue for existing customers? In this article, I'm going to be talking about should CSMs own the revenue? I'm going to be sharing why and why not. This is a hotly debated topic so I'll be sharing points of view from both sides....
Members-only What are customer and market research? Customer and market research are fundamental in helping customer success teams gain an invaluable understanding of the customers they serve, their needs and challenges, while also gaining essential feedback to improve the product or service experience....
Members-only Customer retention What are Customer Advisory Boards (CABs)? Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight....
Members-only Customer marketing Customer marketing questions answered by the experts In anticipation of our first Customer Marketing Summit, we're asking our speakers some key customer marketing questions so you can swot up....
Members-only Customer journeys Customer journey mapping: Making sales buyer-centric Your job is to empower sales reps to engage with customers. Customer journey mapping allows you to see those touchpoints in a more meaningful context....
Members-only Customer experience Doing right by your customers & prospects without sacrificing the bottom line Let your customer success strategy be driven by customer need and new business strategy be driven by market conditions, says Hireology’s Debra Senra....
Members-only Customer feedback Customer advisory boards and feedback loops [Q&A with Dropbox] Customer Advisory Boards allow customers to give candid feedback on their experience with your company, and we spoke with Bree Bunzel, Head of Global Customer Marketing at Dropbox, who answered questions around building Customer Advisory Boards and customer feedback loops....