Value proposition research questions

What are value proposition research questions?

Value proposition research questions are a structured guide designed to help businesses uncover the unique value their product or service delivers to customers.

This template includes a mix of internal and external research questions to explore your product’s benefits, differentiate it from competitors, and align it with customer needs and expectations.

What’s inside the template?

The value proposition research questions sheet is divided into two key sections to ensure comprehensive analysis:

1. Internal research questions
   • Evaluate your product or service, including key features, benefits, and differentiation points.
   • Questions to uncover your product’s strengths, the specific problems it solves, and the evidence supporting your claims (e.g., case studies or quantitative proof points).
   • Prompts to explore your target audience’s pain points, desired outcomes, and expectations.
2. External research questions
   • Questions to gather direct feedback from customers about their satisfaction with quality, value, and reliability.
   • Survey examples to gauge customer perceptions of your product, pricing, and overall experience.
   • Additional prompts to identify customer frustrations, motivations, and decision-making processes.

How to use the template

1. Conduct internal research – Use the internal questions to evaluate your product’s strengths, key features, and the problems it solves.
2. Engage customers for feedback – Leverage external questions to gather insights through surveys or direct conversations with customers.
3. Analyze and compare – Combine the internal and external research to identify your product’s unique value and how it aligns with customer expectations.
4. Craft your value proposition – Use the findings to develop a clear, compelling value proposition that differentiates your product and drives customer engagement.

Download your value proposition research questions

Value proposition research questions

Value proposition research questions A value proposition is a promise of the value you’re about to deliver to your customers. So, a lot of the development of a value proposition is to ensure that you’ve truly understood the benefits of your product or service, and what it’s bringing to the table…

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