Internal launch roadmap template

Our internal product launch roadmap is a top-line plan outlining the stages required to get your launch live.

What’s inside the template?

The internal launch roadmap template includes essential components to plan and execute projects seamlessly:

Quarterly breakdown – A structured timeline divided into Q1 through Q4, with monthly sections to organize tasks and deadlines.
Core project phases – Pre-defined stages such as Market Analysis, Persona Research, Pricing, and Positioning to guide strategic planning.
Launch planning – Steps for developing internal and external launch plans, including GTM strategies, collateral creation, and sales enablement.
Feedback and iterations – Dedicated sections for gathering customer feedback and iterating on collateral and enablement materials to optimize outcomes.
Cross-department coordination – A framework for involving Product, Sales, Marketing, and Customer Success teams to ensure a collaborative approach.

Each of the tactics listed in the template will have multiple sub-tasks associated with them (head to our launch checklist for help with these) and may vary from launch-to-launch.

This document is for internal use only and is often shared with other, relevant departments (like Product, Sales, Engineering, Operations, Customer Success, etc.) so they're up-to-speed with your timelines and what's required from them - and when.

Set quarterly goals – Begin by defining key deliverables and milestones for each quarter, ensuring alignment with overarching business goals.
Assign tasks to teams – Use the template to delegate responsibilities, from market research to sales enablement and feedback analysis.
Plan internal and external launches – Develop detailed plans for internal readiness and customer-facing rollouts, using the template’s structure.
Iterate and refine – Incorporate feedback loops for continuous improvement, updating the roadmap to reflect new insights and priorities.