How to use data to build trust with customers [VIDEO]

Let the record state that being in a customer success role is not easy. You’re working with clients every day who vary in personalities, are from different organizational backgrounds, and are constantly coming to you for advice and best practices.

Having a customer-centric outlook sounds like business jargon, but it couldn’t be simpler. Without customers, our businesses would cease to exist. There’s no going forward without our customers. Our customers should, therefore, be our first priority, before our product, before the sales we make.

Empathy is a critical skill. By putting ourselves in the shoes of our customers, customer success managers can better understand frustrations or roadblocks customers may be facing.