How to build customer success around sentiment & relationships

Our goal is not just to ensure that customers are using our product but to help them achieve a significant, positive impact on their business. It’s about guiding them from realizing immediate value to experiencing transformative impact.

Having a customer-centric outlook sounds like business jargon, but it couldn’t be simpler. Without customers, our businesses would cease to exist. There’s no going forward without our customers. Our customers should, therefore, be our first priority, before our product, before the sales we make.

Let the record state that being in a customer success role is not easy. You’re working with clients every day who vary in personalities, are from different organizational backgrounds, and are constantly coming to you for advice and best practices.