Enhance customer retention with data-driven onboarding

I believe it’s easier to get at what customer onboarding should be by identifying frankly, what it shouldn’t be. The sophistication and comprehensiveness of each organization’s onboarding motion exists somewhere on a spectrum.

It’s a universal (albeit crudely put, we’ll admit) truth of capitalism: businesses want more customers. While going after new customers is critical for expansion, you certainly don’t want your existing customer base to go AWOL.

When it comes to measuring success for a SaaS company, it’s crucial to look at several different metrics to get a comprehensive understanding of what’s working well and what isn’t.