What is a customer churn survey template?

A customer churn survey template is a tool designed to help you understand why customers stop using your service or product.

This template provides a set of well-crafted questions that aim to uncover key factors influencing churn, allowing you to make data-driven decisions to reduce future customer loss.

What’s inside the template?

The customer churn survey template includes several key sections to help you capture meaningful feedback from churned customers:

  1. Experience rating – A simple 1-10 scale question asking customers to rate their overall experience with your product or service.
  2. Reason for leaving – Multiple choice questions covering common reasons for churn, such as not using the service enough, pricing concerns, difficulty using the product, or switching to a competitor.
  3. Follow-up questions – Detailed follow-up questions based on the customer’s selected reason for leaving, such as asking for feedback on pricing, feature needs, or ease of use.
  4. Feature requests – A section to allow customers to suggest features they wish the product had, helping you build a better roadmap.
  5. Final feedback – An open-ended question inviting customers to share any additional thoughts or suggestions.

How to use our churn survey questions

  1. Customize the questions – Tailor the template’s questions to match your product or service, ensuring they address the most common reasons for churn in your industry.
  2. Automate survey delivery – Set up the survey to be automatically sent to customers as soon as they unsubscribe or downgrade.
  3. Analyze responses – Regularly review the feedback to identify patterns and address recurring issues such as pricing, product features, or usability.
  4. Implement changes – Use the feedback to make improvements to your product, service, or pricing strategy, reducing future churn.

Download your customer churn survey template

Customer churn survey template

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