Customer churn survey template

What is a customer churn survey template?

A customer churn survey template is a tool designed to help you understand why customers stop using your service or product.

This template provides a set of well-crafted questions that aim to uncover key factors influencing churn, allowing you to make data-driven decisions to reduce future customer loss.

What’s inside the template?

The customer churn survey template includes several key sections to help you capture meaningful feedback from churned customers:

1. Experience rating – A simple 1-10 scale question asking customers to rate their overall experience with your product or service.
2. Reason for leaving – Multiple choice questions covering common reasons for churn, such as not using the service enough, pricing concerns, difficulty using the product, or switching to a competitor.
3. Follow-up questions – Detailed follow-up questions based on the customer’s selected reason for leaving, such as asking for feedback on pricing, feature needs, or ease of use.
4. Feature requests – A section to allow customers to suggest features they wish the product had, helping you build a better roadmap.
5. Final feedback – An open-ended question inviting customers to share any additional thoughts or suggestions.

How to use the template

1. Customize the questions – Tailor the template’s questions to match your product or service, ensuring they address the most common reasons for churn in your industry.
2. Automate survey delivery – Set up the survey to be automatically sent to customers as soon as they unsubscribe or downgrade.
3. Analyze responses – Regularly review the feedback to identify patterns and address recurring issues such as pricing, product features, or usability.
4. Implement changes – Use the feedback to make improvements to your product, service, or pricing strategy, reducing future churn.

Download your customer churn survey template

Customer churn survey template

Customer churn survey template It’s always hard to accept that someone wants to downgrade or stop using your service, but if you can drill down into the reasons why your customers are churning, you can use that information to make positive changes and increase your customer retention. However, ge…

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