Keeping client engagement human in digital age [VIDEO]

Digital customer success is about much more than implementing tools; it’s about crafting meaningful, timely interactions that guide customers effectively through their journey with your product or service.

Customer experience (CX) and user experience (UX) are two facets of the overall interaction and engagement customers and users have with a brand or product. Sure, both of these terms sound like they’re cut from the same cloth, but they’re interestingly pretty distinct.

As a CSM, figuring out the best way to interact with customers can be a challenge. You don’t want to bombard them with emails or product updates, nor do you want to leave them in the lurch. This is where high-touch and low-touch engagement models come into play.