Churn rate cheat sheet template

Churn is a key metric for every business, signaling customer retention success and overall health. Our Churn Rate Cheat Sheet gives you a quick reference to understand, calculate, and control churn effectively. With actionable insights and formulas, the template helps customer success professionals pinpoint exactly where and why customers may be leaving—and what you can do about it.

Why use the churn rate cheat sheet?

This cheat sheet is a comprehensive tool for measuring and managing churn, from calculating your churn rates to understanding the impact on revenue, customer lifetime value (CLTV), and acquisition costs.

With it, you can stay ahead of customer drop-off, set realistic retention goals, and even understand different types of churn so you can focus on what matters.

How to use the template

1. Identify and calculate: Get clear formulas for tracking customer and revenue churn on both monthly and annual bases.
2. Assess impact: Learn how churn affects MRR, CLTV, and CAC, helping you identify where to focus retention efforts.
3. Implement strategies: With insights on proactive vs. reactive churn, use this guide to adjust your retention strategies for long-term success.

Download your churn rate cheat sheet template

Churn rate cheat sheet

Churn rate cheat sheet Churn is a major talking point for any product marketer and any business. Your business’ goal is to keep your rate as low as possible. That’s not always easy to achieve, but with this cheat sheet, you have a reference guide on the best formulas to use and tactics that’ll…

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