Checklist for growing Monthly Recurring Revenue (MMR)

What is a checklist for growing MRR?

A checklist for growing MRR is a strategic tool designed to help SaaS businesses increase their Monthly Recurring Revenue (MRR).

MRR is a critical metric for measuring predictable, subscription-based income, and this checklist provides actionable tactics to boost it.

The checklist for growing MRR includes key strategies to help you maximize your revenue potential:

Upsells and cross-sales – Guidance on how to identify opportunities to offer premium plans or additional features at the right time in the customer journey.
Feature splitting – Insights on how to unbundle features and sell them as add-ons, ensuring that customers pay for exactly what they need.
Acquisition strategies – Tips for maintaining a strong customer acquisition pipeline and addressing common sales objections through coordinated efforts.
Conversion rate optimization – A/B testing tactics for improving conversion rates, from sales copy to messaging, that can significantly impact your MRR.
Price increases – Suggestions for testing incremental price increases, relying on perceived value rather than price sensitivity.
Prepayment options – Encouraging annual subscriptions with incentives, which boosts retention and offers more upselling opportunities.
Ditch free trials – Alternatives to free trials, such as freemium models or limited-time trials, to create a better conversion pathway.
Enterprise packages – Tips for offering tailored, higher-priced packages for larger businesses that bring more value to your product.

Review current MRR – Start by calculating your current MRR using the formula: number of monthly subscribers x Average Revenue Per User (ARPU).
Implement strategies – Work through the checklist to implement relevant tactics, such as upselling, A/B testing, or feature splitting.
Track improvements – Regularly monitor changes to your MRR after applying new strategies to see which tactics deliver the highest impact.
Refine and iterate – Continuously test and refine your pricing, acquisition, and retention strategies to keep your MRR growing steadily.