Checklist for growing Monthly Recurring Revenue (MMR)

What is a checklist for growing MRR?

A checklist for growing MRR is a strategic tool designed to help SaaS businesses increase their Monthly Recurring Revenue (MRR).

MRR is a critical metric for measuring predictable, subscription-based income, and this checklist provides actionable tactics to boost it.

What’s inside the template?

The checklist for growing MRR includes key strategies to help you maximize your revenue potential:

1. Upsells and cross-sales – Guidance on how to identify opportunities to offer premium plans or additional features at the right time in the customer journey.
2. Feature splitting – Insights on how to unbundle features and sell them as add-ons, ensuring that customers pay for exactly what they need.
3. Acquisition strategies – Tips for maintaining a strong customer acquisition pipeline and addressing common sales objections through coordinated efforts.
4. Conversion rate optimization – A/B testing tactics for improving conversion rates, from sales copy to messaging, that can significantly impact your MRR.
5. Price increases – Suggestions for testing incremental price increases, relying on perceived value rather than price sensitivity.
6. Prepayment options – Encouraging annual subscriptions with incentives, which boosts retention and offers more upselling opportunities.
7. Ditch free trials – Alternatives to free trials, such as freemium models or limited-time trials, to create a better conversion pathway.
8. Enterprise packages – Tips for offering tailored, higher-priced packages for larger businesses that bring more value to your product.

How to use the template

1. Review current MRR – Start by calculating your current MRR using the formula: number of monthly subscribers x Average Revenue Per User (ARPU).
2. Implement strategies – Work through the checklist to implement relevant tactics, such as upselling, A/B testing, or feature splitting.
3. Track improvements – Regularly monitor changes to your MRR after applying new strategies to see which tactics deliver the highest impact.
4. Refine and iterate – Continuously test and refine your pricing, acquisition, and retention strategies to keep your MRR growing steadily.

Download your checklist for growing MRR

Checklist for growing MMR

Checklist for growing MMR Monthly Recurring Revenue (MMR) is a measure of your regular, predictable revenue - and an essential metric for SaaS companies seeking growth. Calculating MRR is simple. Just multiply the number of monthly subscribers by the average revenue per user (ARPU). For example…

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