Will Whitham

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there's one thing a company needs to grow more than anything: customers....

As you probably know by now, retaining customers is much more cost-effective and valuable to a B2B brand than acquiring new ones, in fact, five times more cost-effective....

Content marketing: great for generating and nurturing leads. But what about customer retention? How does the content your organization produces affect customer success?...