Lisa Masiello

Lisa Masiello is an author, entrepreneur, and champion of women's advancement who brings 30-years of marketing management to the table. She educates others on all aspects of corporate marketing.

Members-only

Metrics & Data

Customer satisfaction vs. customer loyalty

As long as your customers are happy it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily....

The Customer Success Collective is a community of forward-thinking CS enthusiasts, all rallied around one, shared goal: providing incredible customer experiences, 24/7.