Members-only Customer segmentation A customer-centric approach to customer segmentation Customer segmentation is more than just categorizing clients into who’s paying the most per annum; it's about their diverse needs, aligning services accordingly, and crafting personalized success pathways....
Members-only Membership content Going commercial: Embracing the role of revenue generation in customer success Kimberly Ayala , Director of Customer Success (North & South America) at Akeneo, shares insights on merging commercial roles with CS for business growth, detailing challenges, strategies, and rewards....
Members-only CS strategy Marketing, sales and product: How customer success can build and maintain cross-functional relationships Connection is important – it stems from a desire to understand one another. Learning your colleagues’ goals, how they’re measured, and what’s most important to them is going to be key to getting what you want. And the same applies to you....
