Hannah Wesson

Email templates tailored for different scenarios, helping businesses maintain customer trust while justifying the price adjustment....

A framework designed to help you craft compelling product narratives that resonate with audiences. Download your storytelling framework....

Use this worksheet to track your progress and record your final recommendation as you make your way through the MAP model....

A detailed reference guide designed to help product marketers and businesses understand, measure, and manage customer churn....

A resource for competitive intelligence professionals to evaluate the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of your company in comparison to your competitors....

A strategic guide designed to help you retain customers by lowering churn rates....

Track progress toward your Objectives and Key Results (OKRs) using a clear, measurable scoring system....

A tool designed to help businesses map out each stage of their customers' interactions, from initial brand awareness to post-purchase advocacy....

A pre-built email framework designed to encourage satisfied customers to share their experiences....

A strategic tool to help you identify gaps between your current performance and desired outcomes....

A strategic framework to get to the root of why people purchase your product....

Collection of follow-up email templates to help CS teams maintain strong relationships with both new and existing customers....

A comprehensive guide designed to help you develop and optimize your customer success processes....

A strategic guide designed to help customer success teams structure their processes, align with customer goals, and drive better outcomes....

A comprehensive guide designed to help businesses define and maintain a consistent communication style across all platforms....