Hannah Wesson

Hannah is the Content Associate for Customer Success Collective. Having worked in content marketing since graduating, she has a wealth of experience writing for a wide range of B2B and B2C companies.

Members-only

Customer feedback

Customer case study questions template

A template of 80 questions to ask your customers to create an effective case study....

Members-only

Customer segmentation

Customer segmentation profile framework

Keep track of your customers' key information and segment them based on customer segmentation profiles....

Members-only

Premium

Customer success alignment assessment

A tool designed to help you evaluate your customer success strategy and align it with your business goals....

Customer success story questions template

Members-only

CS strategy

Customer success story questions template

A guide designed to help you create compelling customer success stories by asking the right questions....

Members-only

Onboarding

Post-sale customer survey checklist

A checklist with everything you need to consider when putting together a post-sale customer survey....

Members-only

CS strategy

S.M.A.R.T template [example]

An example using the SMART framework for setting goals....

Members-only

New user email template collection

A user email template collection with four proven templates you can work from to welcome new users....

Members-only

Insider

Customer success metrics calculator

A collection of ready-made calculators designed to help you measure and track key customer service and support metrics....

Members-only

Onboarding

Customer onboarding framework template

A framework to help inspire the steps you take your new customers through to get them fully onboarded....

Members-only

Customer retention

Customer retention survey template

10 critical questions that will help you gauge customer loyalty and gain crucial insights into your customers' experiences with your product or service....

Members-only

Metrics & Data

Time to Value (TTV) framework

A framework to help ensure users derive value from the product as fast as possible....

Members-only

Customer referral

Customer referral tracking template

A structured tool designed to help you monitor and manage customer referrals effectively....

Members-only

Customer retention

AARRR model framework

A strategic model used to analyze and optimize the customer journey....

Members-only

CS strategy

Guide to pricing models

A comprehensive framework that helps businesses understand and select the best pricing strategy for their product or service....

Members-only

New product features email template

An email template designed to keep your customers up to date with new product features....