Amie Stephens

Amie creates course content at Product Marketing Alliance, and loves researching the newest goings on in the marketing world to make engaging and tailored programs.

Members-only

What is cross-selling?

Cross-selling is a strategy that encourages customers to purchase additional, related products or services alongside their initial purchase....

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Customer journeys

Map out your customer journey and become a customer-centric brand

The customer journey is typically a visual representation of a user’s journey with an organization, and how they interact with it at various points over time and across channels....