Members-only Leadership Why great leaders should fuel culture to foster inclusivity and inspire action Too often, culture is seen as fluffy or secondary to tangible business goals. But the reality is, culture should never be an add-on – it must be an integral part of how we lead our teams....
Members-only CS strategy How to shift from tactical to strategic customer success Customer Success Managers can get overloaded with clients, meaning it's very easy to get bogged down in tactical matters. It’s important to take a step back and align your company efforts with your customers' needs....
Members-only Membership content Unveiling the formula for acquisition and retention success Resa Gooding from Hubspot takes us through customer retention strategies to help you achieve both acquisition and retention success....
Members-only Reports State of Customer Success Report 2024 Gain the edge you need to excel in customer success in 2024. The fourth edition of our State of Customer Success Report unpacks just how customer success is interpreted and carried out by companies across the globe....
Members-only Articles The rise of customer success 2.0: Driving innovation and growth As someone who has been in the technology industry for over 30 years, I've witnessed several transformations that have reshaped how businesses leverage technology. But the shift we're seeing now with the rise of customer success may be one of the most profound....
Members-only Articles Customer vs. community engagement: Know the difference Not all forms of engagement are created equal. Understanding the distinctions between customer engagement and community engagement is crucial....
Members-only CS operations CS Ops: The innovative frontier of customer success with Roger Mendez, Cisco In this episode, we're joined by Roger Mendez, Global Leader of Strategic Programs, Customer Success & Acceleration at Cisco, about the critical role of customer success operations, AKA "CS Ops."...
Members-only Churn How to identify and reduce customer churn No business can retain every one of their customers. Nonetheless, this doesn’t mean you can’t put measures in place to reduce churn, in a bid to keep your all-important customer base intact....
Members-only CS strategy Do QBRs have a place in customer success? Quarterly business reviews, or QBRs, have long been a staple in the post-sales playbook. However, the role and format of these meetings are evolving. Many customer success leaders look to drive more strategic value and alignment with their clients....
Members-only CS strategy The next stage in the evolution of customer success [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 What’s the next stage in the evolution of customer success?...
Members-only Membership content Defining your purpose within your customer success role Finding and defining your purpose in a professional role can be challenging and rewarding. Kelly Paterson, Director of Account Management at Workable, shares the strategies and outcomes of a four-week program designed to help her team discover and embrace their purpose....
Members-only Articles What is cross-selling? Cross-selling is a strategy that encourages customers to purchase additional, related products or services alongside their initial purchase....
Members-only Leadership Leadership and strategy in customer success eBook Looking to excel as a leader in customer success but not quite sure how to go about it? This eBook is your trusted guide to mastering essential leadership behaviours and creating a thriving, customer-centric team culture....
Members-only Articles Understanding the customer feedback loop – and why we need to close it Most companies would agree that customer feedback is the most effective way to understand your product and the people who are using it day-to-day. However, what they fail to realize is that collecting that feedback is just the beginning....
Members-only Management How to onboard new customer success managers As a customer success leader, I can't emphasize enough the importance of having a solid onboarding process for new Customer Success Managers (CSMs). Just like we strive to deliver an amazing experience for our customers, setting up our employees for success from day one should be a top priority....