Ones to Watch in Customer Success 2025

Good customer success is more about giving customers what they need as opposed to what they want. Of course, the kind of folks who can deliver on this is often a rare breed. Here are the top 7 questions for hiring customer success managers....

Customer segmentation is a strategy used by businesses that sort and categorize their existing customers by certain characteristics. This strategy has a multitude of benefits, which we’ll be going over in this comprehensive guide....

I'm Harini Gokul, and I’m looking forward to sharing with you what I've learned about our favorite topic, customer success. Specifically, I’m going to look at how customer success can accelerate value realization and growth for you and your customers....

Customer segmentation is a fundamental tool in a customer success professional’s artillery; the process can provide invaluable consumer insights, streamline mass customization, help teams hone in on niche marketing opportunities and improve brand loyalty and customer engagement....

For the past few months, we’ve been shouting from the rooftops about our first-ever in-person event at Customer Success Collective. Last month, on June 23-24, we flew into Las Vegas to meet up with 80 of you wonderful people at the one and only Bellagio Hotel....

Oftentimes, companies discount the price of their products to drive sales; in fact, research conducted in recent years has confirmed discounting is the top pricing strategy for retailers across all sectors....

To create a seamless experience, it is crucial to integrate customer success with tech support through a unified ticketing system. This integration ensures that support issues feed into long-term customer profiles, improving ongoing service and customer satisfaction....

Hi, my name is Lisa Nguyen. I'm an advocate for digital transformation, and I’m extremely passionate about customer success. Before I share the keys to successful customer onboarding and value management with you, let me tell you how I got started....

It’s time to put down your copy of the Wall Street Journal and make way for a new financial publication to pore over during your coffee break. Why? The 2022 Customer Success Salary Survey is available to download right now....

The customer journey is rarely seamless. But if you’re not utilizing customer data to address where customers are churning, it can be difficult to know where to start when fixing it....

Use this handy template to get your budget request over the line and mingle with customer success professionals at the Customer Success Collective San Francisco. 😎...

You don’t have to look far in science fiction, be it in books, TV, or film, to find dystopian depictions of artificial intelligence, commonly abbreviated as AI....

Learn more Enjoyed this video? Why not check out some related reading 👇 Converting customers into advocatesIn this insightful dialogue, our panelists delve into...

Business competition can be fierce, especially in fast-moving markets where customers often shop around. Competitors are not always there to pull you down the ladder, but to serve as a dynamic tool to help you evolve as a business and improve your business strategies....

“What does the ‘voice of the customer’ mean in business?” you might ask. The voice of the customer programs are methods created by companies to best understand the experience and desires of their customer base through feedback....