Aligning sales and customer success with Natalie Fraser [Video]

Fostering seamless collaboration between customer success and sales teams involves transforming traditional boundaries into synergistic partnerships. In this article, we’ll share the practical strategies and insights to significantly improve CS and sales alignment.

Balancing sales and customer success is crucial for any growing business seeking to drive revenue while delivering ongoing value. There isn’t anyone better suited to answer our burning questions and shed light on this critical topic than Chris Dishman, SVP of Customer Success at Totango.

In the second installment of our podcast two-parter inspecting the relationship between customer success and sales, it was our pleasure to chat with Taylor Hodges of JLL Technologies, about why aligning sales and customer success is more than just a strategy.

Embarking on the journey of refining sales and customer success handoffs is a pivotal aspect of a CSM’s career. It’s not just about transferring information, it’s about creating a seamless, collaborative process that sets the stage for long-term customer relationships.