Why it's time for customer success to own revenue [VIDEO]

In this article, I’m going to be talking about customer success as a growth driver. I hope that what I share is going to be relevant to your daily lives and that it sparks some interesting discussions.

What if instead of expensive sales blitzes to find new customers, you focused more energy on current successful customers? The path to sustainable growth has been right under your nose – through a strategy focused on retaining your current customers.

In this article, I’m going to be talking about should CSMs own the revenue? I’m going to be sharing why and why not. This is a hotly debated topic so I’ll be sharing points of view from both sides.