Tone of voice template

What is a tone of voice template?

A tone of voice template is a comprehensive guide designed to help businesses define and maintain a consistent communication style across all platforms.

This template ensures your brand’s messaging resonates with your audience while reflecting your core values, personality, and professionalism.

What’s inside the template?

The tone of voice template includes practical steps and tools to help you build and document your brand’s communication style:

1. Defining core values – A framework for identifying what your company stands for, who your audience is, and how your values set you apart from competitors.
   • Example questions include: “What do you want your company to be known for?” and “What is the purpose of your content?”
2. Creating a “What we are” vs. “What we’re not” table – An exercise to outline the tone you want to embody (e.g., enthusiastic, informal) and avoid (e.g., boring, overly formal).
3. Developing tone guidelines – Recommendations for maintaining consistency across all communication channels, including:
   • Vocabulary to use and avoid (e.g., “creative” vs. “conversely”).
   • Grammar, punctuation, and emoji usage.
   • Paragraph structure and number formatting.
4. Examples and alternatives – Sample phrases that align with your tone and suggestions for replacing less effective language (e.g., “Happy Friday!” instead of “Dear [Name]”).

How to use the template

1. Define your core values – Start by answering key questions about your company’s mission, audience, and differentiators.
2. Determine your tone – Use the “What We Are vs. What We’re Not” table to outline the tone that aligns with your brand identity.
3. Set guidelines – Document clear rules for vocabulary, grammar, punctuation, and style, ensuring they are easy for your team to follow.
4. Refine with examples – Add sample phrases and alternatives to provide practical guidance for your team.
5. Share and train – Distribute the completed tone of voice document to your team and integrate it into onboarding or training processes.

Download your tone of voice template

Tone of voice template

Tone of voice Finding the right tone of voice is essential to communicate with your audience effectively, particularly when it comes to B2B. A good tone of voice allows you to build a connection with your audience and demonstrates consistency and professionalism throughout your entire business.…

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