How Microsoft drives customer lifetime value with outcome success [VIDEO]

Customer lifetime value is a metric or index that quantifies the amount of money a customer is expected to spend while doing business with an organization and has become very useful for defining success.

It’s an all-too-common complaint among customer success leaders that while they’re trying desperately to drive retention, their sales counterparts have a single-minded focus on short-term wins. If that sounds familiar, fear not!

Are you tired of the same old customer success approach? It’s time to shift your thinking to outcomes-based strategies. In this article, we’ll explore the power of outcomes-based thinking and how it can revolutionize the way you approach customer success.