How customer success drives B2B growth: Insights from a CEO [VIDEO]

In this article, I’m going to be talking about customer success as a growth driver. I hope that what I share is going to be relevant to your daily lives and that it sparks some interesting discussions.

Within customer success, you’ll often hear people say “I’d love to scale my CS program and make it more proactive than reactive”, in fact, it’s probably something you’d like to do for your own organization.

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there’s one thing a company needs to grow more than anything: customers.