Driving product adoption in a changing SaaS landscape [VIDEO]

Every customer success professional will be acutely aware of how important it is to get customers to use their product. A low-adoption rate is one thing, but unengaged customers left to their own devices may decide to cancel their subscription.

It’s quite simple, there will come a point for every revenue-generating business where they’ll have to figure out how to sell more to their existing customers because, eventually, they’ll tap out of new customers.

It’s no secret that we’re in the middle of a SaaS revolution. Okay, so you might think we’re a little biased, but according to Gartner, the industry is set to be worth $171.19B by the end of 2022. 📈