What is the customer retention survey template?

Retaining customers is an essential objective for any customer success professional – and our customer retention survey template gives you the tools to uncover the key drivers of loyalty, satisfaction, and long-term retention.

This survey template is crafted to help you pinpoint exactly what your customers value, where improvements are needed, and how to address concerns before they lead to churn.

Why use the customer retention survey template?


This survey template is designed to capture meaningful feedback on everything from product satisfaction and service quality to brand trust and loyalty. With this feedback, you can make informed decisions that reinforce customer loyalty, enhance your offerings, and improve your customer experience.

How to use it:

  1. Gauge satisfaction: Start by measuring how customers feel about your product’s value, quality, and reliability.
  2. Identify improvement areas: Learn what customers enjoy, and gather suggestions for improvements that can reduce potential churn.
  3. Build loyalty: Understand customers' perception of your brand, their likelihood to recommend, and areas to strengthen your brand trust.

Download your customer retention survey

Customer retention survey
Customer retention survey
Customer retention survey Ask any business owner and they’ll all say the same thing: attracting new customers is tough. So, you’ve got to move heaven and earth to reduce customer churn and keep those all-important retention figures intact. Do you have concerns your customer could jump ship and…

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