The art of converting customers into advocates [VIDEO]

In this insightful dialogue, our panelists delve into the all-important topic of how to convert customers into powerful brand advocates. Advocacy is defined and debated, with an emphasis on the significance of internal advocates, who can drive product adoption and proficiency within an organization.

Any customer success professional will tell you that a large part of their role entails making their customers happy. Although professionals in sales, support, and management will say the same, customer success is focused on helping your clients reach their goals. Ultimately, this leads to loyalty.

Customer advocacy is when your customers become your biggest fans and promote your brand to friends, family, and strangers. It’s like having your marketing squad, but it’s better because it’s authentic and trustworthy. And who doesn’t love free word-of-mouth advertising, right?