What are completed first action emails?

This template is a collection of pre-written email scripts designed to engage users who have completed a key action within your product for the first time.

These emails acknowledge their progress, reinforce the value of the feature they've used, and encourage continued engagement by showcasing additional use cases and benefits.

What’s inside the template?

Three customizable email scripts aimed at motivating users to continue their journey:

  1. Acknowledgment and encouragement email
    • Congratulates users on completing their first action.
    • Highlights additional use cases to encourage further engagement.
    • Includes a success story to showcase how others have benefited from the feature.
  2. Insider hack email
    • Provides users with expert tips on how to maximize the feature's benefits.
    • Links to a how-to guide for deeper exploration.
    • Includes an option for users to choose their email preferences for future updates.
  3. Next steps email
    • Celebrates the user's achievement while suggesting the next logical action to take.
    • Introduces further functionality or steps to enhance their experience.
    • Provides a direct link to a support or how-to guide.

How to use the template

  1. Customize the content – Personalize each email with the user’s name, relevant feature, and key use cases that align with their needs.
  2. Automate email triggers – Set up these emails to be sent automatically when users complete their first action.
  3. Track engagement – Monitor open rates and click-through rates to measure effectiveness and refine the content as needed.
  4. Gather feedback – Encourage users to provide feedback on their experience to continuously improve onboarding and support efforts.

Download your completed first action emails

Completed first action emails
Completed first action emails
Completed first action emails To drive future usage, acknowledge when a new user uses feature X for the first time and list some more use cases for them to return to it again. The aim here is to make sure they see the value in repeat usage. Email template #1 Hey [insert name], Awesome, yo…

Choose your file format