Hannah Wesson

Hannah is the Content Associate for Customer Success Collective. Having worked in content marketing since graduating, she has a wealth of experience writing for a wide range of B2B and B2C companies.

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Premium

Organizational change map template

A tool designed to help you track, plan, and manage changes across various departments and timeframes....

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CS strategy

Trial-to-subscription conversion framework

This framework goes through key methods you can follow to improve trial-to-subscription conversions....

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CS strategy

Value proposition research questions

A structured guide designed to help businesses uncover the unique value their product or service delivers to customers....

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Customer advocacy

Customer advocacy template

A structured guide that helps businesses build and manage customer advocacy programs, empowering loyal customers to become brand champions....

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CS strategy

Storytelling framework [example]

A blank version of the storytelling framework, designed to help businesses craft compelling narratives around their products or services....

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Proof of value email template

A pre-built email framework designed to showcase the value of your product or service to potential customers....

Checklist for growing Monthly Recurring Revenue (MMR)

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Metrics & Data

Checklist for growing Monthly Recurring Revenue (MMR)

A strategic tool designed to help SaaS businesses increase their Monthly Recurring Revenue (MRR)....

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CS strategy

Value proposition evaluator template

A template to convincingly communicate how your product or service will benefit your customers, why they should trust you, and why they should choose you over your competitors....

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Customer advocacy

Customer advocacy strategy framework

Create a structured plan that helps turn your loyal customers into passionate advocates for your brand....

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Management

Employee development plan template

Facilitate conversations between employees and their managers about career growth and skill enhancement....

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Churn

Customer churn survey questions template

A set of well-crafted questions that aim to uncover key factors influencing churn....

Sales to customer success handover template

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CS strategy

Sales to customer success handover template

An email protocol template between sales and customer success to ensure a smooth handover process....

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Customer feedback

Customer feedback questions

A master list of customer feedback questions to help you get the most from customer interactions....

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Customer journeys

Stakeholder communication plan template

A strategic framework that outlines how to effectively communicate with key stakeholders throughout a project or customer journey....

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Customer journeys

Customer journey map framework

A comprehensive tool designed to help marketers and customer success professionals visualize and optimize the entire customer experience....