Members-only Customer segmentation An expert's guide to customer segmentation [Q&A with Unbounce] Customer segmentation is a fundamental tool in a customer success professional’s artillery; the process can provide invaluable consumer insights, streamline mass customization, help teams hone in on niche marketing opportunities and improve brand loyalty and customer engagement....
Members-only Events 5 sizzling takeaways from the Customer Success Festival in Las Vegas For the past few months, we’ve been shouting from the rooftops about our first-ever in-person event at Customer Success Collective. Last month, on June 23-24, we flew into Las Vegas to meet up with 80 of you wonderful people at the one and only Bellagio Hotel....
Members-only Revenue generation How to raise the price of your product Oftentimes, companies discount the price of their products to drive sales; in fact, research conducted in recent years has confirmed discounting is the top pricing strategy for retailers across all sectors....
Members-only Customer support Why customer success depends on support tickets To create a seamless experience, it is crucial to integrate customer success with tech support through a unified ticketing system. This integration ensures that support issues feed into long-term customer profiles, improving ongoing service and customer satisfaction....
Members-only Membership content An expert's guide to successful onboarding and value management Hi, my name is Lisa Nguyen. I'm an advocate for digital transformation, and I’m extremely passionate about customer success. Before I share the keys to successful customer onboarding and value management with you, let me tell you how I got started....
Members-only CS careers Customer Success Salary Survey 2022 Report It’s time to put down your copy of the Wall Street Journal and make way for a new financial publication to pore over during your coffee break. Why? The 2022 Customer Success Salary Survey is available to download right now....
Members-only Articles Addressing the gaps in the customer journey The customer journey is rarely seamless. But if you’re not utilizing customer data to address where customers are churning, it can be difficult to know where to start when fixing it....
Members-only Convince your boss Use this handy template to get your budget request over the line and mingle with customer success professionals at the Customer Success Collective San Francisco. 😎...
Members-only AI and automation CS + AI = ? Artificial intelligence in customer success You don’t have to look far in science fiction, be it in books, TV, or film, to find dystopian depictions of artificial intelligence, commonly abbreviated as AI....
Members-only Customer advocacy The art of converting customers into advocates [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 Converting customers into advocatesIn this insightful dialogue, our panelists delve into...
Members-only Articles Win against competitors by knowing your customers Business competition can be fierce, especially in fast-moving markets where customers often shop around. Competitors are not always there to pull you down the ladder, but to serve as a dynamic tool to help you evolve as a business and improve your business strategies....
Members-only Let's hear it: Magnify your voice of the customer program “What does the ‘voice of the customer’ mean in business?” you might ask. The voice of the customer programs are methods created by companies to best understand the experience and desires of their customer base through feedback....
Members-only Events Viva Las Vegas! Vacation to the vivacious venue of June’s Customer Success Festival What happens in Vegas, stays in Vegas – apart from the priceless insights you’ll be picking up from the Customer Success Festival and bringing back to your company....
Members-only Membership content The vital role of innovation-led growth in customer success I want to share with you what it means to prioritize innovation-led growth, why this is important to customer success, and how it can play a pivotal role in your organization’s growth story....
Members-only CS strategy The definitive customer success glossary In every industry or business function, getting to grips with the lingo can be a little daunting. This feeling can be particularly prominent when confronted with a million different acronyms, something customer success is definitely guilty of....