Ones to Watch in Customer Success 2025

Let’s clear something up first and foremost: establishing a customer success team goes way beyond hiring the right people. Building an efficient and successful customer success team is about identifying and nurturing the right relationships with your cross-functional partners....

A framework designed to help you craft compelling product narratives that resonate with audiences. Download your storytelling framework....

Use this worksheet to track your progress and record your final recommendation as you make your way through the MAP model....

A detailed reference guide designed to help product marketers and businesses understand, measure, and manage customer churn....

A resource for competitive intelligence professionals to evaluate the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of your company in comparison to your competitors....

A strategic guide designed to help you retain customers by lowering churn rates....

Track progress toward your Objectives and Key Results (OKRs) using a clear, measurable scoring system....

We’ve heard of customer-led growth, where you focus on the customer’s needs and experience. But a human-first approach? For Danielle Martin, Senior Customer Success Manager at TryHackMe, striving to be human-first is imperative if you have any sincere interest in customer success....

A tool designed to help businesses map out each stage of their customers' interactions, from initial brand awareness to post-purchase advocacy....

A pre-built email framework designed to encourage satisfied customers to share their experiences....

Client success is at the heart of any thriving business. It cultivates lasting relationships and fosters trust and loyalty with customers engaging with your products or services....

Understanding the essence of “value” and its role in customer success is more critical than ever. I've seen how redefining and navigating the concept of value can transform relationships with customers, fostering trust and setting the stage for continuous growth....

A strategic tool to help you identify gaps between your current performance and desired outcomes....

Aspiring toward customer-led growth doesn’t have to be a pipe dream. You can start applying customer-led strategies right now. But how? In this episode of CS School, customer success leader, Dutta Satadip, joins us on the podcast to discuss how Customer Success Managers can be customer-centric....

As your clients evolve, so does the complexity of their needs. And amidst this escalating complexity, one question invariably rises to the surface for every Customer Success Manager (CSM): "Is my customer success tech stack up to scratch?"...