Members-only Customer education The advantages of embedding training and services in software deals In the competitive landscape of software deals, customers are no longer satisfied with simply buying a product. In this article, we share the advantages of embedding training and services in software deals....
Members-only CS strategy Customer success strategy checklist A comprehensive guide designed to help you develop and optimize your customer success processes....
Members-only Metrics & Data The Customer Success Metrics eBook Your customers and your business won’t be successful if you’re not incorporating metrics into your customer success strategy. There’s no point in customer success if you’re not being analytical and backing up your efforts with data gathered by metrics. Metrics matter, period....
Members-only Podcasts Leveraging technology to scale customer success | Achraf Maouloudi When you’re wanting to scale your customer success function, it can be a nightmare knowing where to focus your attention. Am I mapping the customer journey properly? Do I have enough resources to successfully meet my clients’ needs? My clients are becoming more complex – how do I best serve them?...
Members-only Articles The importance of building a creative culture as a CMO In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....
Members-only Onboarding Customer Onboarding Landscape 2023: Survey The Customer Onboarding Landscape 2023 will be our first investigative look at the process that decides if your customers jump ship or become loyal advocates. But to present this research, we need to hear from you first by completing this short survey....
Members-only CS strategy Customer success playbook template A strategic guide designed to help customer success teams structure their processes, align with customer goals, and drive better outcomes....
Members-only AI and automation ChatGPT vs. Gemini: The impact of generative AI on customer success Since late 2022, the world hasn’t quite been the same. For months, ChatGPT was peerless. This changed in March 2023 when the world’s largest search engine entered the game: Google released Gemini (formerly known as Bard)....
Members-only SaaS The dangers of outsourcing SaaS development vs keeping it in-house When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....
Members-only CS strategy Tone of voice template A comprehensive guide designed to help businesses define and maintain a consistent communication style across all platforms....
Members-only Articles What are the best practices and challenges when hiring internally for developer marketing roles? Hiring a developer marketer or advertising for DevRel jobs? Take a look at the best practices you should follow and the challenges in your way....
Members-only Email Upsell email templates a collection of pre-written emails designed to help you increase revenue by encouraging existing customers to upgrade to higher-tier plans or products....
Members-only Articles Examine the difference between strategic and tactical marketing In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....
Members-only Onboarding Post-sale customer implementation framework A structured approach to ensure a smooth and effective transition from sales to post-sales activities....
Members-only Articles The best competitive strategy for each stage in the business lifecycle We take a look at the best competitive strategies for businesses in the startup, growth, or maturity phases of the company lifecycle....
