Members-only Membership content How PayPal drives customer retention in a highly competitive industry In this article, discover the strategies used at PayPal to stay ahead in the dynamic world of payments, from driving growth to future-proofing the business through innovation....
Members-only Leadership Why Chief Customer Officers need to stop focusing on churn and expansion Chief Customer Officers (CCOs) must pivot from an inside-out, company-centric approach to an outside-in, customer-centric strategy. But this is no minor adjustment – it's a fundamental reimagining of how we define and drive customer success....
Members-only Chief Customer Officer What is a Chief Customer Officer (CCO)? Every now and then, aspects of your business will be in need of refreshing to stand tall amongst the competition. But staying ahead of the curve isn’t an easy feat, especially when it comes to making changes from within....
Members-only CS careers Transitioning skills from education into customer success If you do so much as a quick Google search, you’ll find many stories about people taking the education to customer success pipeline. But why is this? And what are the most common steps taken along the way?...
Members-only CS careers Here's why emotional intelligence will make you a better CSM We've all heard about empathy in customer success, right? But EQ? That's something that needs to be discussed more, and I believe it's absolutely crucial in our field....
Members-only Membership content CSM to CCO: Leadership tactics to move you up the career ladder Climbing the career ladder from CSM to CCO is more competitive than ever. In this article, discover tactics to rise through the ranks, from mastering revenue management to building relationships that open doors for future opportunities....
Members-only CS strategy How to make customer success your growth engine [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 Your guide to driving revenue growth with customer successIn this article,...
Members-only Reclaiming lost customers: Win-back strategies for customer success managers For CSMs, a win-back campaign is a vital strategy used to re-engage customers who may have previously churned or ended their relationship with our company. By targeting these former customers, CSMs aim to persuade them to return and continue their previous relationship with the company....
Members-only Leadership A leadership framework to create a culture of high-performance Figuring out what it takes to turn a good team into a jaw-droppingly great one isn’t as easy as you’d think. I've spent the last 12 months diving deep into the world of high-performance cultures. What I discovered was both enlightening and frustrating....
Members-only Membership content Using a value cycle to drive renewals Companies are under more pressure than ever before. In this article, discover how to build a powerful value cycle that drives renewals and expansions, even in challenging economic climates....
Members-only Leadership State of Customer Success Leadership 2024 Find out what customer success leadership really looks like in 2024. Leadership can often seem mysterious and out-of-reach – we’re here to make the inaccessible accessible. We’re here to share our findings with you in our first-ever edition of the State of Customer Success Leadership report....
Members-only Metrics & Data Why data is the key to scaling customer success At LinkSquares, we've undergone rapid scaling over the past few years, and if there’s one takeaway from this exceptional growth, it’s that you cannot underestimate the power of data in driving customer success....
Members-only CS strategy What is customer success enablement? Good teams have processes in place to make them better at their jobs. Great teams have enablement strategies to support and empower them. CS enablement focuses on providing customer success teams with the tools, resources, and knowledge they need to excel in their jobs....
Members-only Articles How customer success leaders can set a culture of being partners, not just vendors For subscription businesses these days, it’s not enough to merely provide a product or service – that’s pretty one-sided. To cut through the competition, you must strive to cultivate a partnership that drives mutual success. Both you and the customer need to benefit from customer success....
Members-only AI & Automation Will AI kill customer support as we know it? Regardless of industry vertical, it’s the question on everyone’s mind: Will my job still be here in 20 years, or will it be replaced by AI? The long and short of it is no, AI won’t wipe out customer support managers and customer service agents....