Hannah Wesson

An outline of the vision, mission, values, and success criteria for your CAB while providing actionable steps for member selection, engagement, and key outcomes....

A guide designed to help you create a tailored strategy for ensuring long-term customer satisfaction and success....

When we make the most of sophisticated AI algorithms, we can identify upsell opportunities, deliver tutorials for underutilized features, and detect churn risks with remarkable precision. This personalization not only enhances customer satisfaction but also drives loyalty and revenue....

How many times have you thought “Ugh! I wish I'd known that”? While you may have had to earn that knowledge the hard way, sharing it with customer success teams navigating similar challenges could save them countless headaches and missteps....

The stages of the buyer's journey, from initial awareness to post-purchase relationship management....

A tool used to clarify roles and responsibilities within a project by designating who is Responsible, Accountable, Consulted, and Informed for each task....

A tool designed to help businesses categorize their audience into distinct groups based on shared characteristics....

A structured tool designed to help teams capture, track, and respond to feedback from key stakeholders....

A strategic tool used to create detailed profiles of your ideal business customers....

Gain deeper insights into your target market and tailor your marketing efforts effectively....

A strategic tool used by product marketers to create detailed profiles of their ideal customers....

A structured email invitation designed to engage and invite key customers to participate in a Customer Advisory Board (CAB)....

A framework that helps individuals and teams set clear and actionable goals by breaking them down into five essential criteria: Specific, Measurable, Achievable, Relevant, and Time-bound....

A framework designed to help you assess and improve your customer onboarding processes....

A useful tool to help marketing professionals systematically gather and analyze information about their competitors - all in one handy document....